If you’re running a content-driven website, native ads can be a solid way to monetize without ruining the user experience — since they blend in with your content and don’t feel as disruptive. I’ve tested a few over the years, and here’s a breakdown of some solid options:
1. 7Search PPC
This one’s a bit under the radar but worth mentioning. It offers native ad placements with a focus on accessibility for smaller or niche publishers. If you're not getting traction with the bigger networks or want to test additional revenue streams, it can be a low-barrier option to consider. Their support is also more responsive compared to some of the larger platforms (at least in my experience).
2. Revcontent
Revcontent is another strong player and often a bit more flexible than Taboola/Outbrain when it comes to approvals. Their ads blend well visually and they offer decent targeting. Good if you’re in a niche and want more control.
3. MGID
Great for content-heavy sites, especially those in lifestyle, health, entertainment, etc. MGID also tends to accept smaller publishers more easily and gives decent customization over ad styling, which is a plus for branding.
4. Taboola & Outbrain
These two are probably the most well-known native ad platforms. They work great for high-traffic sites and offer content recommendation widgets that sit below or beside your articles. The downside? They can be picky about who they approve (usually mid-to-large publishers), and you might need significant monthly traffic to get in.
5. AdPushup or Ezoic (for optimization)
Not native platforms in themselves, but if you're monetizing with native ads, using an ad optimization platform like AdPushup or Ezoic can help boost revenue by testing placement, format, and user behavior. These tools can work with multiple native partners too.
