Factors Affecting Impulse Buying Behavior of Consumers

Different elements, such as emotional state, store atmosphere, social influence, displays, and digital marketing techniques, influence impulse buying behavior. In the present-day digital setting, the online presence of a brand has a considerable bearing, as consumers often choose to act immediately based on reviews and ratings and the perceived credibility of a product. This is where the best ORM services in Dubai become paramount. A well-kept online reputation means a promise of trust and impulse buying, especially in competitive markets. Brands maintaining a good digital reputation are better positioned to convert traffic from spontaneous buyers into sales. ORM is not only a good reputation but is also an approach for revenue generation.