Tracking ROI on an online poker ad platform involves measuring the performance of your campaigns against the revenue they generate. First, set clear goals—such as player sign-ups, first deposits, or app installs—then use tracking tools to monitor user behavior after clicking your ads. With 7Search PPC, you can easily track ROI by integrating conversion tracking pixels into your landing pages or thank-you screens. This allows you to see which keywords, ads, and placements are driving real results.
In the 7Search PPC dashboard, you can analyze metrics like CTR (Click-Through Rate), CPC (Cost-Per-Click), conversions, and cost-per-acquisition (CPA). To calculate ROI, use the formula:
ROI = (Revenue - Cost) / Cost × 100.
For example, if you spent $500 on a campaign and earned $1,200 from player deposits, your ROI would be 140%.
For poker ads specifically, focus on long-term value (LTV) of users, not just initial conversions. Set up goals in Google Analytics or your affiliate tracking software to measure recurring revenue. With 7Search PPC’s granular targeting and performance tracking, you can optimize for higher returns by adjusting your bids, targeting poker-related keywords, and A/B testing your ad creatives.
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